THE ENTREPRENEURS
SITUATION STHLM

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Background

Situation Stockholm is a non-profit urban magazine that employs homeless people as their vendors as a way to get back into society.

The campaign aimed to shed light on the fact that every vendor is an entrepreneur, but instead of building a business empire, they are just trying to build back a solid foundation for life.

My role in the project:

❋ art direction

There are a lot of tropees in promo shots of tech founders and succesfull business people. Inspired by magazines like Fast Company and Wired, I art directed an aesthetic that shows the homeless vendors in a way we are used to seeing Silicon Valley founders.

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