CALL OF THE DUNES
TOYOTA GAZOO RACING

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Background

The Dakar is a grueling 14-day rally through some of the toughest terrain on earth – the ultimate test of man and machine. To bring this excruciating racing experiencing to home viewers, the client briefed us to create a content series, in the spirit of Netflix’ Drive to Survive.

"Call of the Dunes" takes viewers inside the Toyota GAZOO Racing Team, following drivers Lucas Moraes and Seth Quintero as they tackle the 2024 edition.

Director: Erik Stenborg – Watch here: https://www.youtube.com/watch?v=7oYMqafaL4A

My role:

❋ Content ideas

Part of a small Nordic team that created the overarching idea for the documentary, along with moodboards and key visuals.

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